Daniel Department Stores

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About Us

Just a short introduction and brief history for W.J Daniel & Co Ltd spanning over 100 years.

Daniel prides itself on its traditional values of providing "Quality, Value and Service" which is why it has always remained a family run independent store since it was established in 1901 by W.J Daniel.

Royal Warrant CrestOur quality of service has been recognised by the highest authority and rewarded with a Royal Warrant from Her Majesty The Queen as a supplier of 'Gifts' to the Royal Household.

W.J Daniel currently own three great stores located in Windsor, Chiswick and Ealing. The Windsor store, the largest of the three has recently undergone a hugely popular facelift.

One Family Name Over 40 Quality Departments.

Daniel of Windsor is located in the heart of Windsor right in the town centre and is a link between the main thoroughfare Peascod Street and King Edward Court. It is the largest department store in Windsor, making it easy to find and very accessible with ramps for wheelchairs and pushchairs, as well as numerous lifts and escalators to assist customers movement round the store.

Also included within the Windsor store are three wonderful 5-star rated restaurants providing everything from a light snack to a delicious meal all prepared freshly in house.

Daniel prides itself on the many professional staff it employs across all its departments providing excellent service to its vast number of customers both in store and on line. At the head of this wonderful team is Mr Peter Daniel the current Chairman and grandson of the original founder.

Image of mr peter at desk


To all of you, from all of us at Daniel Stores - Thank you and Happy Shopping!

Mr Peter Daniel

See Inside The Store - Take the Tour

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Special Features

  • Panache/Cleo fitting event - Friday 29th and Saturday 30th May

    Panache/Cleo fitting event - Friday 29th and Saturday 30th May

    Panache - "Love the Fit"

    It is estimated that as many as 80% of UK women have never had a bra fitting.* Many tend to "guesstimate" their size only to endure discomfort.

    Panache are renowned for their great fitting events, having received great feedback from other retailers in the past, specialising in D+ sizes, with lingerie made from quality fabrics, expert designs and fits, all for a comfortable, right fitting and supporting bra.

    Panache know how important it is to have a bra which is the right size and fit, emphasising on comfort and more importantly support; Wearing the wrong bra size can cause many problems including neck, shoulder and back ache.

    So if you're one the 80%, then be sure to do yourself a favour and come in store this Friday or Saturday for a complimentary fitting and receive some expert advice.

    Cleo - "Crafted for fit. Styled for fun"

    For SS15 Cleo is full of energy and youthful, with an electrifying mix of pattern, colours and textures. It is artistic featuring brush strokes and freehand sketchy patterns, an eclectic mix of prints ranging from animals and camouflage to layered florals.

    For more infomation regarding the event or Panache or Cleo lingerie please call 01753 801 023

    Cleo from Panache also produces a stunning range of swimwear in a vibrant range of colours available in D-HH, offering the same flawless design and expert fits. For more on our swimwear range please call 01753 801026.

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