Daniel Department Stores

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About Us

Just a short introduction and brief history for W.J Daniel & Co Ltd spanning over 100 years.

Daniel prides itself on its traditional values of providing "Quality, Value and Service" which is why it has always remained a family run independent store since it was established in 1901 by W.J Daniel.

Royal Warrant CrestOur quality of service has been recognised by the highest authority and rewarded with a Royal Warrant from Her Majesty The Queen as a supplier of 'Gifts' to the Royal Household.

W.J Daniel currently own three great stores located in Windsor, Chiswick and Ealing. The Windsor store, the largest of the three has recently undergone a hugely popular facelift.

One Family Name Over 40 Quality Departments.

Daniel of Windsor is located in the heart of Windsor right in the town centre and is a link between the main thoroughfare Peascod Street and King Edward Court. It is the largest department store in Windsor, making it easy to find and very accessible with ramps for wheelchairs and pushchairs, as well as numerous lifts and escalators to assist customers movement round the store.

Also included within the Windsor store are three wonderful 5-star rated restaurants providing everything from a light snack to a delicious meal all prepared freshly in house.

Daniel prides itself on the many professional staff it employs across all its departments providing excellent service to its vast number of customers both in store and on line. At the head of this wonderful team is Mr Peter Daniel the current Chairman and grandson of the original founder.

Image of mr peter at desk


To all of you, from all of us at Daniel Stores - Thank you and Happy Shopping!

Mr Peter Daniel

See Inside The Store - Take the Tour

Follow the link to the tour on google maps

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Special Features

  • Daniel's Blue X Sale Starts Today!

    Daniel's Blue X Sale Starts Today!

    It's what you have been waiting for.. Daniel's Annual BLUE X Sale is now here with bigger and better savings across all in store departments.

    We invite you to join us and enjoy great offers with up to 70% discount off a large range of selected items throughout the store and on-line.

    From Menswear, Women's fashions and Children's wear to Cook shop, China & Glass and Linens, Furniture and Toys you'll find great prices and fantastic products on all three floors so be sure to visit them all.

    You'll also find many Blue X Sale offers on our concessions with great savings on luggage, shoes and a fantastic range of women's fashions.

    To keep up with all the latest news and offerings, like us on Facebook or sign up to our newsletter now.

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