Daniel Department Stores

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About Us

Just a short introduction and brief history for W.J Daniel & Co Ltd spanning over 100 years.

Daniel prides itself on its traditional values of providing "Quality, Value and Service" which is why it has always remained a family run independent store since it was established in 1901 by W.J Daniel.

Royal Warrant CrestOur quality of service has been recognised by the highest authority and rewarded with a Royal Warrant from Her Majesty The Queen as a supplier of 'Gifts' to the Royal Household.

W.J Daniel currently own three great stores located in Windsor, Chiswick and Ealing. The Windsor store, the largest of the three has recently undergone a hugely popular facelift.

One Family Name Over 40 Quality Departments.

Daniel of Windsor is located in the heart of Windsor right in the town centre and is a link between the main thoroughfare Peascod Street and King Edward Court. It is the largest department store in Windsor, making it easy to find and very accessible with ramps for wheelchairs and pushchairs, as well as numerous lifts and escalators to assist customers movement round the store.

Also included within the Windsor store are three wonderful 5-star rated restaurants providing everything from a light snack to a delicious meal all prepared freshly in house.

Daniel prides itself on the many professional staff it employs across all its departments providing excellent service to its vast number of customers both in store and on line. At the head of this wonderful team is Mr Peter Daniel the current Chairman and grandson of the original founder.

Image of mr peter at desk


To all of you, from all of us at Daniel Stores - Thank you and Happy Shopping!

Mr Peter Daniel

See Inside The Store - Take the Tour

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Special Features



    This year has seen the re-launch and re-branding of one of the best and most popular British bed manufacturers, Dunlopillo.

    The launch has seen a whole new range of Beds and mattresses called the 'Signature Collection' which includes 6 all new 100% latex mattresses ranging from 18cm deep to a really luxurious 24cm deep air flow design available in both a medium and firm option with anti-bacterial, anti-odour and anti-allergenic covers.

    Also in this exciting new collection is a range of 24 Divan and Headboard options including a range of adjustables with wireless remote control (low and standard height options), sprung slatted divans and sprung divans with or without storage. All with Dunlopillo's 5 year guarantee.

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