Daniel Department Stores

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About Us

Just a short introduction and brief history for W.J Daniel & Co Ltd spanning over 100 years.

Daniel prides itself on its traditional values of providing "Quality, Value and Service" which is why it has always remained a family run independent store since it was established in 1901 by W.J Daniel.

Royal Warrant CrestOur quality of service has been recognised by the highest authority and rewarded with a Royal Warrant from Her Majesty The Queen as a supplier of 'Gifts' to the Royal Household.

W.J Daniel currently own three great stores located in Windsor, Chiswick and Ealing. The Windsor store, the largest of the three has recently undergone a hugely popular facelift.

One Family Name Over 40 Quality Departments.

Daniel of Windsor is located in the heart of Windsor right in the town centre and is a link between the main thoroughfare Peascod Street and King Edward Court. It is the largest department store in Windsor, making it easy to find and very accessible with ramps for wheelchairs and pushchairs, as well as numerous lifts and escalators to assist customers movement round the store.

Also included within the Windsor store are three wonderful 5-star rated restaurants providing everything from a light snack to a delicious meal all prepared freshly in house.

Daniel prides itself on the many professional staff it employs across all its departments providing excellent service to its vast number of customers both in store and on line. At the head of this wonderful team is Mr Peter Daniel the current Chairman and grandson of the original founder.

Image of mr peter at desk


To all of you, from all of us at Daniel Stores - Thank you and Happy Shopping!

Mr Peter Daniel

See Inside The Store - Take the Tour

Follow the link to the tour on google maps

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Special Features

  • Triumph: "Find the One" Lingerie Fitting Event

    Triumph: "Find the One" Lingerie Fitting Event

    Join Triumph in our lingerie department on
    Friday 22nd & Saturday 23rd May and ‪#‎FindTheOne‬ perfect bra for you!

    When it comes to finding the perfectly fitting bra there’s nothing like personal service.

    Triumph's fitting experts along with our highly trained in store fitting experts are on hand to help and advise you on the best fit and styles for your shape and needs.

    Try on your favourite bras from a handpicked selection, all in the comfortable surroundings of our Dressing Rooms. We hope you leave our store with your mission accomplished and with The One bra that’s right for you.

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