Daniel Department Stores

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About Us

Just a short introduction and brief history for W.J Daniel & Co Ltd spanning over 100 years.

Daniel prides itself on its traditional values of providing "Quality, Value and Service" which is why it has always remained a family run independent store since it was established in 1901 by W.J Daniel.

Royal Warrant CrestOur quality of service has been recognised by the highest authority and rewarded with a Royal Warrant from Her Majesty The Queen as a supplier of 'Gifts' to the Royal Household.

W.J Daniel currently own three great stores located in Windsor, Chiswick and Ealing. The Windsor store, the largest of the three has recently undergone a hugely popular facelift.

One Family Name Over 40 Quality Departments.

Daniel of Windsor is located in the heart of Windsor right in the town centre and is a link between the main thoroughfare Peascod Street and King Edward Court. It is the largest department store in Windsor, making it easy to find and very accessible with ramps for wheelchairs and pushchairs, as well as numerous lifts and escalators to assist customers movement round the store.

Also included within the Windsor store are three wonderful 5-star rated restaurants providing everything from a light snack to a delicious meal all prepared freshly in house.

Daniel prides itself on the many professional staff it employs across all its departments providing excellent service to its vast number of customers both in store and on line. At the head of this wonderful team is Mr Peter Daniel the current Chairman and grandson of the original founder.

Image of mr peter at desk


To all of you, from all of us at Daniel Stores - Thank you and Happy Shopping!

Mr Peter Daniel

See Inside The Store - Take the Tour

Follow the link to the tour on google maps

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Special Features

  • Daniel's Toy Department Triumph at the 51st Toy Industry Awards

    Daniel's Toy Department Triumph at the 51st Toy Industry Awards

    With an increase in entries for the 51st Toy Industry awards, Daniel's toy department was up against some tough competition.

    Previous years had seen them triumph in the Independent Toy Retailer category. For 2015 they decided to go for the Department Store Toy Retailer of the Year award, a much more hotly contested prize, going up against the likes of John Lewis and Jarrolds, who were eventual runners up in this years category, beaten into second and third place by eventual winners W.J Daniel & Co.

    This award is testament to the hard work and dedication by the management and staff of the Daniel toy department who have seen sales boosted this year by ensuring that they always have a great range and the latest games along with an increase in on-line sales via the Daniel stores website.

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