Daniel Department Stores

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In Store Restaurant Relaunches Today - Friday 22nd May
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About Us

Just a short introduction and brief history for W.J Daniel & Co Ltd spanning over 100 years.

Daniel prides itself on its traditional values of providing "Quality, Value and Service" which is why it has always remained a family run independent store since it was established in 1901 by W.J Daniel.

Royal Warrant CrestOur quality of service has been recognised by the highest authority and rewarded with a Royal Warrant from Her Majesty The Queen as a supplier of 'Gifts' to the Royal Household.

W.J Daniel currently own three great stores located in Windsor, Chiswick and Ealing. The Windsor store, the largest of the three has recently undergone a hugely popular facelift.

One Family Name Over 40 Quality Departments.

Daniel of Windsor is located in the heart of Windsor right in the town centre and is a link between the main thoroughfare Peascod Street and King Edward Court. It is the largest department store in Windsor, making it easy to find and very accessible with ramps for wheelchairs and pushchairs, as well as numerous lifts and escalators to assist customers movement round the store.

Also included within the Windsor store are three wonderful 5-star rated restaurants providing everything from a light snack to a delicious meal all prepared freshly in house.

Daniel prides itself on the many professional staff it employs across all its departments providing excellent service to its vast number of customers both in store and on line. At the head of this wonderful team is Mr Peter Daniel the current Chairman and grandson of the original founder.

Image of mr peter at desk


To all of you, from all of us at Daniel Stores - Thank you and Happy Shopping!

Mr Peter Daniel

See Inside The Store - Take the Tour

Follow the link to the tour on google maps

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Special Features

  • Heidi Launches Saturday 23rd May

    Heidi Launches Saturday 23rd May

    Heidi - the brand new name for the famous patisserie in Daniel department store - is set to reopen its doors to customers on Saturday 23rd May after an extensive refurbishment.
    Located on the ground floor near the King Edward Court entrance to Daniel, the bakery opens a new chapter in its 18-year history with a complete overhaul.
    A fully open space now brings customers into the heart of the kitchen, where the Heidi team of bakers create a huge selection of delights from scratch right through the day.
    In addition to this, the remodelling includes a larger dining area, an improved counter space and a completely new brand.
    Touting a concept they call ‘Lovebaking’, Heidi Daniel the founder as well as namesake said “Every day our team inject a huge amount of passion and love into their craft. We wanted to capture this in our brand, and came up with the term Lovebaking”.
    “The new kitchen space allows the public to see our talented team at work, and see how we make each of these delights from scratch. We hope our customers love it!”.
    Heidi, located in Daniel, opens 23rd May and is open 7 days a week, serving cakes, pastries, coffee and more.
    Visit anytime over the bank holiday weekend for your free coffee and food tasters.

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