This Year Marks our Windsor Store’s 100th Anniversary.
In Honour of this Milestone, we will be holding special events throughout the year.
We have found old photographs to create a visual timeline of our century of service, which is now on display throughout the store and online.
This Milestone in our history has only been achieved through our continued commitment in providing our customers with the best service possible.
On behalf of everyone at DANIEL, we would like to thank you all for your continued loyalty and hope you will join us in our celebrations.
Walter James Daniel, the founder of W.J. Daniel & Co. Ltd rented his first shop, 96 Uxbridge Road Ealing in 1901 at a cost of £50.00 a year selling drapery and fashions, he lived with his family above the shop.
Unfortunately business was very slow so Walter was unable to pay the rent, he went to the landlord to return the keys. The landlord refused to take the keys and told him to persevere, so he did. They worked very hard keeping the shop open from early morning until nine at night.
Walter and his wife had four children Florence, Charles, Mabel, and Douglas, all the family worked in the shop.
Charles left school at fifteen and had many happy years of apprenticeships with Derry and Toms, Bearmans, Selbys and Gorringes before at his father’s request returning to the family business.
In 1918, Charles purchased a shop in Windsor for his sister Mabel to run. He paid £150.00 a year rent for 120 Peascod Street, he also bought a shop for his brother Douglas to run in Newbury.
Charles married Irene; they had two sons Michael and Peter.
Over the years more shops were acquired freehold by the family. Some were sold to enlarge the existing Ealing and Windsor stores.
Today Daniel is trading from a large department store in Windsor and two smaller furniture stores in Ealing and Chiswick.
Charles Fardell Daniel - Chairman 1924-1995
Ealing Early 1900s
Slough 1935 - 1956
Founder Walter James Daniel and Team Celebrate 1951
Join us on Thursday 8th March for our Charity Fashion Show in conjunction with the Mayor and Mayoress of the Royal Borough of Windsor and Maidenhead.
During the evening we will be holding a Tombola with over 100 prizes, together with a raffle with prizes totalling over £2,000. All proceeds from the raffle will go towards the Mayor’s three chosen charities: Alexander Devine Children’s Hospice Service, Berkshire Community Foundation and Thames Hospice. Tickets for the raffle will be available from the Menswear Department from the 22nd of February. The draw for the raffle will take place after the Fashion Show at 6.30pm. We hope to see you there!
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query. Please have your order number ready if you have one.