In Honour of this Milestone, we will be holding special events throughout the year.
We have found old photographs to create a visual timeline of our century of service, which is now on display throughout the store and online.
This Milestone in our history has only been achieved through our continued commitment in providing our customers with the best service possible.
On behalf of everyone at DANIEL, we would like to thank you all for your continued loyalty and hope you will join us in our celebrations.
Walter James Daniel, the founder of W.J. Daniel & Co. Ltd rented his first shop, 96 Uxbridge Road Ealing in 1901 at a cost of £50.00 a year selling drapery and fashions, he lived with his family above the shop.
Unfortunately business was very slow so Walter was unable to pay the rent, he went to the landlord to return the keys. The landlord refused to take the keys and told him to persevere, so he did. They worked very hard keeping the shop open from early morning until nine at night.
Walter and his wife had four children Florence, Charles, Mabel, and Douglas, all the family worked in the shop.
Charles left school at fifteen and had many happy years of apprenticeships with Derry and Toms, Bearmans, Selbys and Gorringes before at his father’s request returning to the family business.
In 1918, Charles purchased a shop in Windsor for his sister Mabel to run. He paid £150.00 a year rent for 120 Peascod Street, he also bought a shop for his brother Douglas to run in Newbury.
Charles married Irene; they had two sons Michael and Peter.
Over the years more shops were acquired freehold by the family. Some were sold to enlarge the existing Ealing and Windsor stores.
Today Daniel is trading from a large department store in Windsor and two smaller furniture stores in Ealing and Chiswick.