Founded in 1933 by French tennis legend René Lacoste, the brand’s green crocodile logo is recognised around the world.
René Lacoste become the world’s number one player in 1927, racking up victory after victory in Grand Slam tournaments. His success was due to his persistence and tenacity, the same qualities that helped create his legend. The brand’s most famous piece, the polo shirt, was a revolutionary design. The Lacoste spirit is the expression of modern French style, inspired by tennis and golf.